Executive Summary
Outcome has a clear product edge. It combines unified margin across perps and prediction markets with decentralized resolution, built specifically for traders who priorities capital efficiency and execution quality. This is not a product struggling for differentiation. It is a product already aligned with how sophisticated traders want to operate.
The constraint sits elsewhere. The market does not yet fully understand how to use prediction markets alongside perps, when to deploy each, or how catalysts translate into actionable trades. Without that clarity, users engage at the surface level but fail to build conviction or repeat behavior.
The result is predictable. Interest is there, but it does not convert into sustained volume. Traders enter, experiment, and disengage before forming consistent habits. The opportunity is to bridge that gap, turning awareness into structured usage, and usage into repeat trading behavior.
Trader Behavior Insight (Protocol Research)
What We See
The challenge is not awareness. Outcome is already reaching the right users. The gap sits in converting that attention into consistent trading behaviour, where users move from observing to actively taking positions.
Users drop off due to a lack of clarity at the point of action. There is no strong "why trade this now" trigger, limited connection between events and positions, and no structured pathway from learning into execution. Without this, users engage at the surface but fail to build conviction.
Implication
Without behavioural clarity, engagement fragments. Users explore but don't trade, trading remains inconsistent, and volume appears in spikes before dropping off rather than compounding over time.
Opportunity
Outcome can own catalyst-driven trading. A system where users identify events, take positions, hedge using perps, and amplify conviction through structured execution.
Why run this campaign?
Outcome is approaching a defining inflection point: infrastructure upgrade (HIP-4), chain migration, and a category scaling fast toward $50B+ annual volume.
If attention is not captured now, it will be captured by someone else.
This campaign exists to front-run that shift, driving early volume, anchoring serious traders, and securing Outcome's position as the category leader on Hyperliquid before the market saturates.
Our Job
Turn this into a repeatable system. Not one-off campaigns, but a structured engine that converts attention into consistent trading behaviour and sustained volume.
We embed alongside your team to acquire high-intent traders and translate product complexity into clear, actionable trading behaviour. This ensures users understand when to trade, why it matters, and how to act with conviction.
The focus is on activation and retention. Driving consistent trading activity, then reinforcing it through loops that sustain volume over time rather than short-term spikes.
Execution Plan
Workflow executed across three months so you can see exactly what is running and when.
Objectives & KPI's
Awareness
Conversion
Retention
KPIs
* These figures are directional benchmarks only.
Actual results may vary depending on market conditions, product readiness, campaign performance, and Company participation.
User Acquisition Strategy
Collaborations via Alphabot
Onboard 200+ collaboration partners through Alphabot across a mix of Alpha Groups, Prediction Market, Perp, and Trading communities. Alphabot runs the full pre-launch giveaway flow end to end: entries, task verification, and winner selection, all coordinated across partner communities to build awareness before mainnet.
- Identify and confirm 200+ collaboration partners
- Mix of Alpha, Prediction Market, Perp, and Trading communities
- Entry tasks: raid posts, share alpha calls, attend AMAs
- Builds early community base and creates FOMO for non-participants
KOL Activation
Target 10K+ follower accounts with genuine influence across crypto, trading, DeFi, and adjacent communities. Does not need to be a trader.
- 10K+ followers with real engagement rate
- Varied profiles: analysts, educators, community builders, traders
- HL-adjacent or DeFi-native audience preferred
- Compensated via USDC + Testnet Enjoyoor Badge
Targeted Telegram Outreach
Telegram posts across multiple channels for awareness and visibility. Paid placements in relevant Telegram groups to drive early reach ahead of mainnet launch.
- Build awareness across targeted channels
- Higher reach via paid placements
Alphabot Giveaway Activation - Platform Incentives
Sprint 2 Alphabot giveaway shifts from awareness to tangible platform incentives. Winners receive funded trading accounts (for example $50 USDC deposits) that turn entries directly into live mainnet traders on Outcome.
- Prizes distributed as funded accounts (e.g. $50 per winner)
- Funded accounts convert entries into active traders instantly
- Co-branded activations with top partner communities
- Partners promoted on leaderboard and Outcome socials
June Ramping Toward World Cup
Use the build-up to the 2026 FIFA World Cup as a natural volume catalyst. Launch sports-focused prediction markets throughout June, ramping creative, content, and competitions so Outcome peaks in awareness and activity alongside the tournament.
- Pre-tournament markets: group stage odds, top scorer, dark horses
- Match-day markets live as each game approaches
- Dedicated World Cup leaderboard and creative theme
- Tap mainstream sports audiences beyond core crypto
Distribution Strategy
We don't distribute to audiences. We activate trading communities.
Core Engine:
Alpha Groups, Perp & Trading Communities 'The Leverage Layer'
Activate 200+ trading-focused communities through a structured giveaway campaign, turning alpha groups and perp networks into coordinated demand drivers. Alphabot underpins distribution, gating access and validating participation.
Tasks are designed to drive market presence: coordinated posting, alpha dissemination, and AMA participation.
The outcome is sustained amplification and early volume signals, anchored around a single narrative: leveraged prediction markets, Hyperliquid execution, zero gas.
- Alphabot giveaway infra
- Post raiding for reach
- Alpha calls in group chats
- Community AMAs / Spaces
- Tweet amplification tasks
- 200+ targeted communities (Per Activation)
Alphabot: The Coordination Engine
Alphabot acts as the orchestration layer across all partner communities, standardising participation through task verification, entry gating, reward allocation, and performance tracking.
The result is a clean, scalable system where incentives and actions are directly measurable.
In Sprint 1, Alphabot drives structured awareness.
In Sprint 2, it evolves into an activation layer, linking incentives to funded accounts and measurable trading activity. Read the Alphabot Docs →
Distribution Mechanics & Utilities
A code redemption program designed to drive engagement, executed in Phase 1 to attract and retain users.
Redeeming a code provides:
Trader Progression (Badge System)
This is not gamification. It is a behavior reinforcement system.
Designed to: Signal trader skill, Reward consistency, Encourage progression and Build identity within the platform.
Recognition of early believers who traded on testnet before mainnet existed. One persona per wallet awarded retrospectively, on wallet connect.
CoreFirst 1k traders on mainnet. Permanent status that may or may not have consequences. One persona per wallet, assigned at end of day 1.
CoreRecognition of power HL traders. Auto-detected from on-chain data when they connect wallet.
CoreTrading Competition
Investment Bundle
All-inclusive. An additional 10% management fee applies to KOL spend.
The Outcome team retains responsibility for Telegram outreach and the deployment of KOL budgets.
What's Included
- Strategic advisory
- Distribution to 500+ web3 native communities
- Trading Competitions
Terms
- 3-month minimum commitment
- Transitions to a month-to-month arrangement after Month 3
- All subsequent monthly fees are due in advance at the start of each billing cycle
- First month payable upfront on signing
- External KOL spend settled directly by Outcome Team
- Trading competition reward pool to be provided by Outcome
Case Studies
dYdX
GROWTH- 100M+ in direct volume generated < 10 weeks
- 600M+ Volume generated through B2B Partnerships
- From 8% to 32% user retention rate
- Pocket Pro bot launch support
- Referral / Ambassador program initiated
NitroGraph
GROWTH- Activated 800+ token-gated communities
- 2M Onchain transactions < 4 weeks
- 1.5M+ Wallets Connected
- 800K+ Agentic identities minted < 6 weeks
- Rolled out a high-leverage B2B partnership strategy
Previous Campaigns by CoConnect
View our go-to-market case studies across DeFi, trading, and Web3 infrastructure. Real results from real campaigns, with on-chain proof where available.
CoConnect is a hybrid incubator–accelerator for on-chain teams, combining strategic incubation with hands-on execution. We embed alongside founders from early traction through post-TGE to drive user acquisition, liquidity, and ecosystem growth.
Our focus is on building compounding growth systems that convert attention into TVL, trading volume, and retained users, while shaping positioning to support both a high-impact launch and durable, post-TGE growth.