Protocol Research
What is Outcome?
Outcome is fully self-funded. There are no VCs, no private allocations, and no preferential deals. Committed capital on-chain and in public, and built in the open alongside the traders who actually use these markets.
While waiting for HIP-4 to be deployed, Outcome has temporarily moved execution to Arbitrum. HyperEVM is not designed for high-throughput, CLOB-based systems, and as usage grew Outcome began to meaningfully stress its capacity.
Why run this campaign?
Outcome is entering a critical window: HIP-4 deployment, the migration back from Arbitrum to Hyperliquid, and a prediction market sector accelerating past $50B in annual volume. Awareness has to be built before mainnet, not after.
This 90-day campaign exists to convert that timing into measurable on-chain volume, seed a credible trader base, and position Outcome as the default leveraged prediction market terminal on Hyperliquid before competitors catch up.
Execution Plan
Workflow executed across three months so you can see exactly what is running and when.
Objectives & KPI's
Awareness
Conversion
Retention
KPIs
* These are minimum KPI's.
User Acquisition Strategy
🎯Micro KOLs
Target 10K+ follower accounts with genuine influence across crypto, trading, DeFi, and adjacent communities. Does not need to be a trader.
- 10K+ followers with real engagement rate
- Varied profiles: analysts, educators, community builders, traders
- HL-adjacent or DeFi-native audience preferred
- Compensated via USDC + early badge access
🤝Collaborations via Alphabot
Onboard 200+ collaboration partners through Alphabot across a mix of Alpha Groups, Prediction Market, Perp, and Trading communities. Alphabot runs the full pre-launch giveaway flow end to end: entries, task verification, and winner selection, all coordinated across partner communities to build awareness before mainnet.
- Identify and confirm 200+ collaboration partners
- Mix of Alpha, Prediction Market, Perp, and Trading communities
- Entry tasks: raid posts, share alpha calls, attend AMAs
- Builds early community base and creates FOMO for non-participants
🔗Ambassadors - HL Focused
Identify and recruit Hyperliquid power users based purely on on-chain activity, not Discord presence or chat activity. These are background players, significant wallets who are already doing the work on-chain.
- Identified via on-chain HL wallet activity analysis
- Significant trading history, not community chat presence
- Compensated via USDC + incentives tied to on-chain volume
📡Targeted Telegram Outreach
Telegram posts across multiple channels for awareness and visibility. Paid placements in relevant Telegram groups to drive early reach ahead of mainnet launch.
- Build awareness across targeted channels
- Higher reach via paid placements
🚀Coordinated Launch Day
Micro KOLs, ambassadors, and community partners all post on the same day. Genuine traders and voices sharing that they are live on Outcome mainnet. Timing is coordinated, content is organic.
- Ambassador posts go out first as early access signal
- Micro KOL posts follow within the first 6 hours
- Community partners amplify across their channels
- Content aligned to key launch narrative, not scripted
🎬Broadcast, Clipping and UGC Content
Build a content engine that runs on real trader activity. The goal is to create shareable moments that market the protocol organically without it looking like marketing.
- Broadcast: Coordinated launch announcements across all channels
- Clipping: Short-form video of key trades, wins, and leaderboard moments
- UGC: Traders share badges, PnL screenshots, and competition standings
⚡Alphabot Giveaway Activation - Platform Incentives
Sprint 2 Alphabot giveaway shifts from awareness to tangible platform incentives. Winners receive funded trading accounts (for example $50 USDC deposits) that turn entries directly into live mainnet traders on Outcome.
- Prizes distributed as funded accounts (e.g. $50 per winner)
- Funded accounts convert entries into active traders instantly
- Co-branded activations with top partner communities
- Partners promoted on leaderboard and Outcome socials
⚽June Ramping Toward World Cup
Use the build-up to the 2026 FIFA World Cup as a natural volume catalyst. Launch sports-focused prediction markets throughout June, ramping creative, content, and competitions so Outcome peaks in awareness and activity alongside the tournament.
- Pre-tournament markets: group stage odds, top scorer, dark horses
- Match-day markets live as each game approaches
- Dedicated World Cup leaderboard and creative theme
- Tap mainstream sports audiences beyond core crypto
Distribution Strategy
Alpha Groups, Perp and Trading Communities - The Leverage Angle
Run a large-scale giveaway campaign across 200+ communities including alpha groups, perp traders, and leveraged trading communities, using Alphabot as the distribution and entry management layer. Entry requirements are community-driven: raiding Outcome posts, posting alpha calls, sharing tweets, and attending AMAs. This turns 200+ communities into active amplifiers, not passive recipients. The pitch across all groups is consistent: Polymarket-style prediction markets with Hyperliquid-grade leverage, zero gas.
- Alphabot giveaway infra
- Post raiding for reach
- Alpha calls in group chats
- Community AMAs
- Tweet amplification tasks
- 200+ targeted communities (Per Activation)
Alphabot as the Distribution Layer
Alphabot handles end-to-end coordination across all 200+ partner communities: entry management, task verification, winner selection, and reward distribution. This keeps the ecosystem readable, operations lean, and incentives trackable on-chain. Sprint 1 uses Alphabot for pre-launch awareness activations. Sprint 2 shifts Alphabot to platform incentives with funded accounts that turn entries directly into active mainnet traders. Read the Alphabot Docs →
Badge System
Recognition of early believers who traded on testnet before mainnet existed. One persona per wallet awarded retrospectively, on wallet connect.
CoreFirst 1k traders on mainnet. Permanent status that may or may not have consequences. One persona per wallet, assigned at end of day 1.
CoreRecognition of power HL traders. Auto-detected from on-chain data when they connect wallet.
CoreFor high-accuracy predictors. Win rate above 65% across a minimum of 20 resolved markets. A skill badge that signals edge, not just activity.
SuggestedFor the top 50 traders by cumulative all-time volume on Outcome. A public and competitive status that signals serious capital deployment.
SuggestedFor ecosystem builders. Referred 10 or more active traders with a minimum of 3 trades each. Rewards organic grassroots growth over paid hype.
SuggestedBadge strategy note
The 3 core badges create permanent identity tied to early belief and ecosystem origin. The 3 suggested badges layer in ongoing engagement mechanics: skill (Prediction Oracle), volume competition (Alpha Whale), and viral growth (Community Scout). Together they cover every stage of the user lifecycle from arrival and early conviction to ongoing performance and community expansion. Show badge counts publicly on the leaderboard. Scarcity is the feature.
Trading Competition
Structure
- Open to all mainnet wallet holders
- 30-day monthly window from mainnet launch
- Dual scoring: volume and prediction accuracy
- Live public leaderboard, updated in real time
- Top 10 wallets featured on Outcome socials
Incentives and Badges
- Top 50 volume traders earn Alpha Whale badge
- Top accuracy earns Prediction Oracle badge
- Founding Predictoor assigned EOD of day 1
- Prize split: 60% volume / 40% accuracy
- Partner groups compete for a team bonus pool
Partner Group Activation
- 3 to 5 vetted trading groups bring their teams
- Groups partner with Outcome via Alphabot activation
- Group leaderboard runs alongside individual
- Winning group gets additional prize allocation
- Vetting: verified on-chain volume required
Distribution and Content
- KOL trades shared publicly during competition
- Daily leaderboard screenshots for social content
- Alpha groups seeded before public announcement
- HL OG badge auto-detection drives wallet connects
- Embeddable competition page for partner sharing
Partner group vetting - non-negotiable
Only work with groups that can prove on-chain volume, not follower counts or screenshots. Minimum bar is $500K+ in verifiable trading activity from members over the prior 30 days. Avoid groups whose volume concentrates in one or two wallets. That is wash trading, not community.
Investment Bundle
All-inclusive. An additional 10% fee on total spend for KOL management and paid ads will be applied. Outcome team will handle the Telegram Outreach & KOL/Ambassador Budget Spend.
What's Included
- Distribution to 500+ web3 native communities
- Community Management & 24/7 Moderation
- Short-form content creation & distribution
- Project Management
- Strategic advisory
Terms
- 3-month minimum commitment
- Month-to-month after Month 3
- First month due on signature
- External ad spend settled directly by Outcome Team
Case Studies
dYdX
GROWTH- 100M+ in direct volume generated < 10 weeks
- 600M+ Volume generated through B2B Partnerships
- From 8% to 32% user retention rate
- Pocket Pro bot launch support
- Referral / Ambassador program initiated
NitroGraph
GROWTH- Activated 800+ token-gated communities
- 2M Onchain transactions < 4 weeks
- 1.5M+ Wallets Connected
- 800K+ Agentic identities minted < 6 weeks
- Rolled out a high-leverage B2B partnership strategy
Previous Campaigns by CoConnect
View our go-to-market case studies across DeFi, trading, and Web3 infrastructure. Real results from real campaigns, with on-chain proof where available.
Execution-led growth partner for on-chain teams. We operate as an extension of core teams, focused on turning attention into measurable results like TVL, liquidity, trading volume, and long-term user retention.